![]() Once you've presented the solution, you can now describe what the audience's future might look like if they do or don't employ it. Related: 10 Tips for Giving a Great Presentation to an Audience 4. Prepare responses to these claims to strengthen your argument and the effectiveness of your solution. You can anticipate this by making a list of potential concerns or comments audience members may have about this product. This may also be the stage of the motivated sequence where audience members could have questions or potential objections to your solution. Offering testimonials, statistics and examples to prove that your solution is effective and delivers positive results to current customers Providing brief summaries of the information you share and ensuring it's clear, comprehensive and easy for your audience to understand Stating what you'd like the audience to believe and the action you think they should take You should first share the facts of the solution you're offering and then elaborate further by sharing any additional descriptive details about it. This is a key section of your presentation, as it's the stage where you introduce the product or service you're selling and convince the audience how they might benefit from purchasing it. Introduce your solutionĪfter making the audience aware of their challenge, the third step in a motivated sequence speech is to present your solution for helping them overcome it. Related: 13 Tips for Giving a Speech That Engages Your Audience 3. It's also best to explain to the audience how the problem directly affects audience members and the potential consequences that could occur if they do nothing to fix the issue. In a motivated sequence presentation, you can use statistics to support your statements. This phase of the speech is where you can help them realize that there's a problem and that they need a solution to resolve it before it worsens. In other instances, however, an audience may not even be aware they're experiencing a problem. This could be an obvious problem, depending on the situation.įor example, if the topic of your presentation focuses on improving sales numbers, it should be clear that the audience's challenge is to find new strategies to increase sales revenue. You can accomplish this by addressing the customers' potential problems or challenges. The second step of Monroe's motivated sequence is to identify the problem. Related: 26 Ways To Start a Speech and Capture People's Attention 2. You could open with a statistic, rhetorical question, joke or story to make your audience notice you and feel interested to learn more.Īfter using an attention-capturing opening sentence, transition into the rest of your speech's introduction by stating your purpose, establishing your credibility through data or statistics and describing what audience members should expect to learn from you for the rest of the speech. Capture the audience's attentionĪs you begin your speech, find a way to capture the attention of your audience and encourage them to continue listening. ![]() Here are the five steps of Monroe's motivated sequence: 1. There are many situations in which you can use the motivated sequence method to deliver a compelling, persuasive speech, especially when presenting to customers. ![]() Related: How To Create a Presentation Introduction (With Examples) 5 steps of Monroe's motivated sequence This straightforward method allows people to outline their speeches in a way that offers a clear call to action. Monroe developed this presentation technique, which focuses on inspiring an audience to take a certain action, in the 1930s. Monroe's motivated sequence is a technique people may use when preparing and delivering persuasive speeches or presentations. ![]() In this article, we define Monroe's motivated sequence, list the five basic steps in a motivated sequence speech or pitch, provide an example of this technique for you to reference and describe the benefits this presentation technique provides when interacting with customers. ![]() Monroe's motivated sequence is a presentation technique you can use to deliver a convincing speech, one that may motivate an audience to take action. When delivering a presentation, following an organized and structured method can help you feel more confident. Person stands before an audience in a darkened theater and delivers a presentation, talk or speech. ![]()
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